Living Proof
TVC, SOCIAL
THE CHALLENGE
For years, Entresto TV spots have celebrated the beautiful moments in life made possible with a healthier heart. How do we show what that means in real life?
THE SOLVE
We sent a camera crew around the country to capture real Entresto patients dancing to our theme song—“The Beat Goes On”. The joy in these patients’ faces is more powerful than anything we could put in a script.
Social
AGENCY
McCann Health New York
THE TEAM
ACD, Art
Ryan Potter
ACD, Copy
Priscila Ramos
CD, Art
Marina Beldi
CD, Copy
Jan Franks
CCO
Stephanie Berman
Director
Jihaye Yoon