OLV, PRINT, SOCIAL

THE CHALLENGE

Launch John Frieda's new line of hair care products for men in a way that clearly differentiates it from the women's product line that the brand is known for.

THE SOLVE

Let's redefine “man” to reflect the diverse identities of our audience, embracing individuality and personal expression. With John Frieda by their side, they can confidently embrace any role they choose.