Life’s too sweet to be salty
PRINT, OOH, DIGITAL DISPLAY, POP-UP
THE CHALLENGE
To launch Hershey’s Snack Mix, our challenge was to differentiate from other trail mix competitors by highlighting that Snack Mix gives you more chocolate and less of that salty mess at the bottom of the bag.
THE SOLVE
Use the saltiest aspects of life to highlight Hershey’s Snack Mix as part of life’s sweetest moments.
OOH
Local artists are commissioned to create murals in different cities, creating perfectly Instagram-able locations. Each mural showcases all of the things that make their cities sweet places to be in.
Regional Mural
Contextual Banners
Banners are strategically placed to correspond to the content they are living against.
Sponsored Snapchat Filter
The sweetness would be spread on Snapchat with a fun sponsored face filter that showcases the deliciousness of Hershey's Snack Mix.
Sweetlife Playlist
Snack Mix's SweetLife , a sponsored Spotify playlist, is a collection of mood-boosting jams guaranteed to sweeten even your worst days.
Monday’s Suck Truck
The last place you want to be on a Monday morning is work or school. So let's send a popup truck to high schools, college campuses and office buildings across the country to sweeten everyone's Monday.
