(a)nyone can have high Lp(a)
TVC, SOCIAL, WEBSITE, RADIO, CRM
THE CHALLENGE
60 million Americans are living with high Lp(a), a genetic risk factor that significantly increases the risk of heart attack and stroke. Routine blood panels do not test for it, so most people are unaware of the danger lurking in their DNA.
THE SOLVE
Bring awareness to the invisible disease of high Lp(a) by visually demonstrating that 1 in 5 people could be living with it, prompting viewers to undergo a blood screening to reveal their risk.
Social
Website
Online Radio
RESULTS
13M+ total views
8.5M+ completed views
20M+ Impressions
14M+ unique users reached
64% completion rate vs. 59% RX benchmark
Almost 7K clicks to site
AGENCY
McCann Health New York
THE TEAM
ACD, Art
Ryan Potter
ACD, Copy
Priscila Ramos
AD
Ilene De Soto
CW
Charlotte Davis
CW
Will Albrecht
CD, Art
Katie Kuni
CD, Copy
David Hurwitz
ECD, Copy
Josh Grossberg
Photographer
Tomas Vrana
Director
Filip Engstrom