Follow your heart
TVC, PRINT, RADIO
THE CHALLENGE
With new brands entering the market treating a combination of health conditions, including Heart Failure, Entresto needed to differentiate itself by owning the heart category.
THE SOLVE
We created a heart-shaped world to show people where their hearts can lead them when they treat their Heart Failure with Entresto.
Year One TVC
Year One Print
Year Two TVC
Year Two Print
RESULTS
89% of consumers claimed some degree of familiarity with Entresto
32% increase in prescriptions
Highest performing campaign in the brand’s history
AGENCY
McCann Health New York
YEAR 1 TEAM
Sr. AD
Ryan Potter
Sr. CW
Priscila Ramos
Photographer
Gavin Goodman
Production
Framestore Pictures
ACD, Art
Ryan Potter
ACD, Copy
Priscila Ramos
CD, Copy
Jan Franks
CD, Art
Oliver Trower
CCO
Stephanie Berman
Director
Anh Vu
YEAR 2 TEAM
Photographer
Milos Nasio
Production
Warm & Fuzzy
CD, Copy
Jan Franks
CD, Art
Marina Beldi
CCO
Stephanie Berman
Director
Miguel Campaña