In the family
TVC, PRINT
THE PROBLEM
Sometimes heart attacks don’t make sense. They happen to people who are too young, or seem active and healthy. Most people think poor diet and exercise lead to heart attacks, but a genetic condition called Lp(a) could be to blame.
THE SOLUTION
To demonstrate that this is a genetic condition, our campaign highlights the impact high Lp(a) can have on the members of a family. Just not the ones you might expect.
Patient Testimonial
AGENCY
Area23 New York
THE TEAM
ECD, Copy
Josh Grossberg
CCO
Tim Hawkey
ACD, Copy
Priscila Ramos
ACD, Art
Ryan Potter
ECD, Art
Felipe Munoz
CD, Copy
David Hurwitz